The company started to expand in to new frontiers of the model industry. In 1971 LEGO did start to target females with the launch of furnishings and dollhouses; in 1974 it introduced its first our figures, known as Minifigures; in addition to 1979 it expanded in space with sets showcasing astronaut minifigures, address rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of earrings elements aimed toward young girls. This era also noticed the creation of a administration structure, with Godtfred Kirk Christiansen’s seran Kjeld Kirk Kristiansen getting started the bureaucratic staff and working to modernize the company’s manufacturing strategies.
The 1970s also noticed the introduction of a method that allowed customers to pick certain bricks they wished to purchase and make their own models, rather than get pre-made sets; this is popular with adults, as well as children. In the same decade, Lego branched away into ancient territory together with the Castle subject, and in 80 the company added the first educate sets to its selection.
In 1989 Lego brought in the Pirate theme, and with it a multitude of pirate boats, wasteland islands and treasure. The corporation also broadened its assortment of facial expression, adding beards, eye outages and lip stick in addition to the regular two eye and laugh. Some old Lego debt collectors resented these kinds of changes, selecting the more simple faces of earlier designs.
As Seglar expanded to a huge international corporation, it had to find ways to fulfill the requirements of it is big name customers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which demanded bigger selections and faster delivery times. Maintain with these requirements, the company began to reduce total production coming back new products by causing more utilization of computerized assemblage systems.